FALCON Advocacy

22  01 2010

AOL Brand Identity Sneak Preview

Preview the new AOL Brand identity in video. The new brand identity will launch December 10.

Duration : 0:0:56


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logo identity branding

25 Responses to “AOL Brand Identity Sneak Preview”

  1. HumanTurkey, Said:
    on January 22nd, 2010 at 4:20 am


    I just recently saw …
    I just recently saw this new “Aol.” logo. I thought the Walmart logo was so bad, this is so many galaxies beyond worse than the Walmart Logo.

  2. logoking1, Said:
    on January 22nd, 2010 at 4:20 am


    Or.
    Faol.
    ( …
    Or.
    Faol.
    (FAY-all)

  3. SunnyCool, Said:
    on January 22nd, 2010 at 4:20 am


    I had the same …
    I had the same expression of the dude in the middle on 0:46 when I saw this ad…. “WTF?!” hehe

  4. taila1976, Said:
    on January 22nd, 2010 at 4:20 am


    Design is not a …
    Design is not a recipe.

  5. sch02d, Said:
    on January 22nd, 2010 at 4:20 am


    Thanks AOL for the …
    Thanks AOL for the healthy dose of WTF.

  6. jovenville, Said:
    on January 22nd, 2010 at 4:20 am


    fail
    fail

  7. JustForMyMemory, Said:
    on January 22nd, 2010 at 4:20 am


    ugly and terrible
    ugly and terrible

  8. voranben, Said:
    on January 22nd, 2010 at 4:20 am


    Brainstorming …
    Brainstorming dialog:
    Designer- ” what the heck does AOL even do?”
    CD- “I don’t think AOL even knows that…”
    Designer- “I know… why don’t we just Brand ‘Cool’ and sell it to them. Everyone wants to be cool…”
    CD- “Amazing, lets make a teaser video about random Coolness with ‘AOL’ overlayed.”
    Designer- “Yes and then we can add a random Period after the AOL acronym.”
    CD- “yes, so cool… and we will make them love it “

  9. poutch, Said:
    on January 22nd, 2010 at 4:20 am


    the designers tried …
    the designers tried way too hard to impress other designers. fail.

  10. velocitaylor, Said:
    on January 22nd, 2010 at 4:20 am


    I would have gone …
    I would have gone retro with the branding and not so futuristic as to not even make sense… my favorite is the guy’s face with the shoes kicking him in the chest.

  11. wilsonvmendes, Said:
    on January 22nd, 2010 at 4:20 am


    O biquinho do final …
    O biquinho do final é ótimo! rsrsrs

  12. inMotionGfx, Said:
    on January 22nd, 2010 at 4:20 am


    Not very creative …
    Not very creative if you ask me… and where is this going? Looks more like the 1980’s to me…

    They must be counting on negative press is good press too…

  13. UnterhosenRecords, Said:
    on January 22nd, 2010 at 4:20 am


    looks in the first …
    looks in the first seconds a bit like the german tv station sat.1

  14. 50gang, Said:
    on January 22nd, 2010 at 4:20 am


    did somebody miss …
    did somebody miss it? nooooo

  15. xPreacherMan89x, Said:
    on January 22nd, 2010 at 4:20 am


    Haha, yup. That’s …
    Haha, yup. That’s most likely how it went down.

  16. jackster1212, Said:
    on January 22nd, 2010 at 4:20 am


    Hah ha… that’s …
    Hah ha… that’s the best comment up here.

    I’d love to see the bill from the marketing consultants who came up with this. I’d like to be a fly on the wall for the meeting too. (“Um, so what does Aol do, does anybody know? Sh*t, we have to give them something… they’ll be here in an hour… Stefan, get out that CD-ROM of stock footage… and you, gimme your iPod and let’s see what kind of theme music you’ve got on there.”

  17. fuyao23, Said:
    on January 22nd, 2010 at 4:20 am


    looks alright
    looks alright

  18. alfiea5, Said:
    on January 22nd, 2010 at 4:20 am


    Who wants to play a …
    Who wants to play a game of Slingo?

  19. venuecam, Said:
    on January 22nd, 2010 at 4:20 am


    the future is arial …
    the future is arial. ambiguous. boring.

  20. venuecam, Said:
    on January 22nd, 2010 at 4:20 am


    which high school …
    which high school senior made this?

  21. yonick1, Said:
    on January 22nd, 2010 at 4:20 am


    Paint. Bye paint. …
    Paint. Bye paint. Duuuuuude. Cardboard cameras! What was that diamondy thing? NIce kickflip. More paint? Uh, you’re gonna have to pay for that. WTF. Hey, why are they running on that guy?

    The new OWL!

  22. PhallusNimrod, Said:
    on January 22nd, 2010 at 4:20 am


    Why is Derek …
    Why is Derek Zoolander blacked up at the end?

  23. darkchild82, Said:
    on January 22nd, 2010 at 4:20 am


    I think even the ‘A …
    I think even the ‘A’ should have been in lower case.

  24. xPreacherMan89x, Said:
    on January 22nd, 2010 at 4:20 am


    Lol? No. Aol
    Lol? No. Aol

  25. kevislash, Said:
    on January 22nd, 2010 at 4:20 am


    whats with all the …
    whats with all the black people at the end?
    whats that supposed to mean

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